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Profile: John Dukes III,
Dr. Buggs Exterminators, Inc.
By Ernie Neff
Successful black pest professional
passes principles and knowledge to a new generation.
For 22 years, John Dukes III has
lavished personal attention on every customer of Dr. Buggs
Exterminators. Even when he’s had technicians working for
him, he’s never let a customer go more than three months
without seeing the boss. “Always be able to take care of the
destiny of the company by being able to take care of
everything myself” is one of his principles.
So, guess what this man so concerned
about control of his destiny is going to do within the next
few months? He’s going into partnership with a young man
who’ll start a pest control operation in Southeast Florida,
300 miles from Dukes’s Gainesville base.
“He (Dukes) knows I’m a big
thinker,” says partner-to-be Kirphton Fray, who earns his
masters degree in entomology this spring at Florida A&M
University (FAMU) in Tallahassee. “I envision a bigger
company.”
Far from being nervous, 50-year-old
Dukes eagerly awaits the pending partnership in the Ft.
Lauderdale-Miami area. “He (Fray) represents a significant
part of my plans for the next 20 years,” Dukes says. “I’m
excited; I’m interested in watching him grow and expand.”
Dukes has long known that his children _ a daughter who’ll
soon earn a masters degree and a 14-year-old son planning to
be a pediatrician _ wouldn’t go into pest control. And
that’s OK.
What Dukes has long wanted, he says,
is a young black student to mentor and work with. “When I
leave this earth,” he says, “I want there to be one other
person that continues to be the example I’ve been” _ the
rare black pest control professional. “And Kirphton’s the
one. I had been waiting for him all the years I’d been in
business.”
Dukes and Fray met and started
forming a mentor-protege bond four years ago. University of
Florida entomology professor Phil Koehler, Fray’s advisor,
had suggested they meet. Koehler, who had sent other
minority students to Dukes, said he was a good businessman
who could teach Fray the practical side of pest control. The
two hit it off. Dukes took Fray with him on pest control
calls, eventually letting him work as a technician.
First and foremost, Dukes emphasized
the importance of keeping good grades and getting a masters
degree. The mentor was preaching what he’d practiced. He
earned a bachelors in entomology from FAMU and a masters in
entomology from Virginia Tech _ where he says he was the
first black entomology student _ in the early 1980s.
Dukes worked two-and-a-half years
for Orkin as a salesman and technician. There, he says, “I
learned that when you sell accounts, make sure you have
technicians who can deliver what you promise. That’s not an
easy thing to do.” When he started Dr. Buggs
Exterminators in 1985, Dukes set rates on the high end of
the pest control scale. He and his customers agreed that his
college entomology degrees and personal attention entitled
him to higher-than-normal compensation. “In four months, I
was making more than I was making with Orkin,” he says.
Fray agrees with virtually
everything Dukes has taught him, including the importance of
keeping every customer completely satisfied. “I live by
that,” Fray says. “I believe I have the best mentor. He
pretty much taught me the ins and outs of pest control. He
held nothing back from me. He’s a very intelligent man and a
hard worker. The entire Dukes family, they’re like family to
me.”
So, very soon now, the long-distance
partnership between Dukes and Fray will begin. And although
Fray will be operating 300 miles away, both are confident it
will work. “I’ll be there as much as he needs me,” Dukes
says. Then he laughs and adds, “And maybe more.”
Fray adds, “If I need any advice, he’s
just a phone call away.”
John Dukes, III
Born: July 1956 in Gainesville, the
son of a teacher and an assistant Alachua County school
superintendent
Education: Bachelors degree in
entomology from Florida A&M University (after attending
Florida State University for three years); masters degree in
entomology from Virginia Tech
Profession: Owner/operator of Dr. Buggs
Exterminators, Inc. in Gainesville
Family: Wife of 26 years, Audrey;
daughter, Brandyce, and son, John IV. Brandyce will complete
her masters in mental health counseling at Florida State
University this spring; John, 14, plans to be a
pediatrician.
Hobbies: Woodworking; tinkering with a
1939 Chevrolet Master Deluxe with a 329-cubic-inch engine
that he’s owned since 1984
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