Pest Pro, FPMA form publishing partnership

Florida Pest Pro Magazine and Florida Pest Management Association (FPMA) in July formed an exclusive publishing partnership that will include cross-promotion of the association and the magazine.

A key element of the partnership is FPMA’s designation of Florida Pest Pro as the official publication of the first-ever PestExpo in early 2008. PestExpo, to be managed by FPMA, will be a giant trade show and educational forum open to the entire pest control industry. Florida Pest Pro personnel will serve with FPMA representatives and others on the PestExpo organizing committee. FPMA allied members will receive a discount on advertising in Florida Pest Pro’s special PestExpo issue.

Florida Pest Pro and FPMA will promote each other on their websites (www.flpestpro and www.flpma.org, respectively).

Florida Pest Pro and FPMA officials are working on additional cross-promotional opportunities as part of the partnership.

FPMA will continue to publish PCO, the magazine that goes to all its members.

Florida Pest Pro will continue to publish news of interest to all segments of Florida’s lawn care and pest control industries. Florida Pest Pro’s “Sounding Board” column will continue to publish executive reports from all of the state’s leading pest control and lawn care associations.

“We see a real need for an industry-wide trade show and educational forum, and FPMA will be providing that with PestExpo,” Florida Pest Pro Publisher Mariann Holland said. “We’re excited about working with FPMA on this outstanding event.”

Holland added, “We believe our 9,000-plus circulation will help FPMA achieve its goal of reaching out to the entire industry.”

“We’ve just enhanced our communications and information sharing to members and industry in joining with Florida Pest Pro magazine as FPMA’s official publishing partner,” said FPMA Immediate Past President David Pomfret. “By working together on publishing projects related to events and education, we’re spreading the word about professionalism like never before.”

According to FPMA President Jennifer Leggett, “FPMA is growing and changing. Through this partnership, we’re opening doors, reaching more PCOs and LCOs with special inserts of FPMA’s PCO magazine, and developing publishing opportunities that will benefit both FPMA members and readers of Florida Pest Pro magazine. It’s a winning combination for our industry.”

Leggett of FPMA: “It’s a winning combination for our industry.”